What is a Mood Board And How To Create One

1st Sep, 2022 | Bathroom Design, Bathrooms, Cloakroom, En Suite, Interior Design, Wet Rooms

When starting a renovation project there are always so many things to think about and so many elements to choose from to create the space you dreamed of and make it a reality.

A great way to start bringing your ideas together is through creating a mood board. A mood board is simply a collection of textures, images and colour and allow you to be inspired and get an initial insight into the possibilities for your space. By collating images or samples of products you’ve found and colours and styles you like you can start putting your space together and gaining an idea into what the final space may look like. When making big changes to your space or when starting from scratch, a mood board is a great quick and easy way to visualise and see whether the colours will harmonise with each other and also with the remainder of your home. Creating one is really simple!


When putting together a scheme for any space in your home many designers will refer to the 70, 20, 10 rule which refers to the colours and accents used to bring all the elements together and in relation to bathroom design it usually works as follows.

70% This is your base colour or tone which makes up the majority of your space, often used in the wall colour, tiles or the main part of your furniture. The majority of people choose to leave the base colour relatively neutral to allow them to make small changes over time in order to refresh the space, this could be through the colour of your towels or soaps. If you have tiling to half height you can also change the paint colour over time too.

20% This is your contrast or complimentary tone, this could be in your floor tiles, your brassware should you choose to go for a matt black or brushed brass finish or a contrasting front on your furniture. This is a colour which works alongside your base colour and is where you can add that statement shade or pop of colour.

10% This is made up of only a small proportion which is usually made up of accessories, whether that’s your towels, soaps the colour of the pots your houseplants sit in, the little things that lift your space and make it feel warm, loved and lived in.


Here is a mood board we put together for a customer who was wanting to stay in keeping with the beautiful character of their home but bring in innovative bathroom solutions to make their day to day routines feel luxurious as if they were living the hotel life every day.



If you place the images of products roughly where they would be in space this sometimes helps, and having all your ideas in one place and laid out, you can start to narrow down the individual pieces you need and would like.

We have included images of the floor and wall tiles and the radiator was placed over these to give the impression of how the two colours would sit together in reality. We also tried to include images with similar surroundings to what was chosen, as seen in the bath and shower images for example. Black brassware which is a beautiful contrast and nod to traditional design has also been cut and placed alongside the components they would be partnered with in reality to give you the best impression into how shapes, colours and styles work together.

See below the finished space and you can see that the mood board played a big part in narrowing down what was needed. You can see the similarities and how the colours and tones are translated from initial mood board to real life!



Here is another mood board created for a customer who wanted to keep things classic with chrome brassware and minimal and therefore easy to clean with concealed shower, wet room style shower and wall hung furniture to give the illusion of more space. You can see the differences between the two; one being more traditional with a warmer base colour and the other being classic but modern in a more minimalistic way.



How do I create a mood board?

1. Showrooms are a great place to start as you can gain a better idea into the sorts of products you would like and get a feel for the ranges in reality. You can pick up brochures and sometimes request samples of tiles or finishes.

2. Decide what sorts of colours and furnishings you want to use. Whether you want a neutral base which you can change with accessories over time or whether you want to create a statement with a bold colour on your furniture or brassware.

3. Gather together your swatches, whether this be paint, fabric or tile samples and any images which you can cut out from brochures and start to place them together on a board. Place them in a way which is similar to the layout of where they would be in your room to give you the best idea of how each element would sit against each other.

4. See how everything works together and how your new space could look! You can even place it in your room so you can refer back to it and also see how it sits in with the rest of your home.


Rather than creating a physical mood board with swatches, you can also create one similar to the above with photos, both are great ways to gain an insight into the possibilities.

We have recently created a YouTube video where one of our designers explains the process and just uses samples to give you an idea of finishes and colours which work well together, so if you are not sure where to start then give it a watch, we have included the link below! Or you are more than welcome to visit our showroom based in Newark Nottinghamshire to explore the options, we look forward to seeing you!